My buddy Jack made a trip to Lincoln, Neb., recently and was telling me at Starbucks the other day how Interstate 80 is torn up for miles. Apparently, traffic was backed up to a standstill for about 10 miles, prompting me to wonder how people were being rerouted.
Interstate 70 is the obvious choice. It could present a real opportunity for marketing Kansas. There will be overflow, certainly. But there is also the chance to tell travelers ahead of time to take I-70 rather than I-80 and take advantage of opportunities to advertise attractions along the way.
An intentional marketing effort to put more drivers through Kansas by taking advantage of Nebraska’s maintenance issues is one way to spur growth.