There is a common misconception that has persisted for the last 60 years. It is the belief that great marketing service and low prices can’t coexist in the same marketing agency. It is supported by the following unfortunate truths:
- Your business is too small to get big-agency-quality service from a big agency.
- Design shops and so-called “small business” marketers think that they can think strategically, but many of them don’t.
- Small businesses typically don’t have the budget to afford ongoing account planning and coordination.
It’s no wonder then that two things might happen when a small business seeks help with its marketing: 1.) it gets burned by overpriced shops who are big on talk and pretty pictures but small on strategy; or 2.) it ends up trying to do things itself.
There’s no denying that small business owners know more about their businesses than just about anybody else. But when it comes to marketing, most small business owners agree that they can use a little help.
Until now, there really was no place that small businesses could go for great thinking, planning, coordination, design, media placement and public relations—in short, a full-service agency—at a price they could afford.
A new agency, Valé promises to present a new opportunity for small business owners who want excellent marketing services at a price they can afford. Just as importantly, Valé packages services into easy-to-understand and easy-to-use bundles that make it simple for small business owners to select the services that best suit their business’ needs.
For more information, contact Dave at 316.305.8358.