Valé Releases Best and Worst of Marketing 2011

Valé Releases Best and Worst of Marketing 2011

Posted by Dave Mace at 4:53 am

The past year was extraordinary for many reasons. Tough economic times. Natural disasters. And more talent contest shows than you can shake a stick at. Valé now presents our best and worst of 2011. Enjoy. And have a prosperous 2012.

Best

5. Prudential “First Day” Ad Campaign

Brilliant way to reach boomers.

4. Dillon’s Amps Up In-Store Experience

Sampling sells food.

3. Via Christi Lives Up To Its Promise

Branding means nothing without a fantastic experience.

2. Rob Dyrdek Keeps Getting Bigger

Multiple shows. Nothing but fun. And Big Black.

1. 5-Hour Energy Rolls On

The energy boost’s 15 minutes aren’t up yet.

Worst

5. D.C. delays tax reform and economic stimulus

What happened to the “fast track?”

4. Crowd-sourcing Gone Wild!

Sometimes, it pays to pay for what you need.

3. Tiger Fires His Caddy

Huh?

2. Subway Green Lantern–Avocado Tie-In

Green Lantern “green” M&Ms would have made more sense.

1. Domino’s “Artisan” Pizza

Worst. Food promo. Ever.