It doesn’t even make some people’s Top 10 Toughest Courses, but the harsh conditions at this year’s US Open at Olympic in San Francisco, along with the fact that the eventual winner did not come from the final pairings contributed to a decline in ratings for the final round.
Never mind that Tiger wasn’t in the hunt and the NBA finals were running on a competing network.
At the end of the day, though, it makes perfect sense. Because while major PGA tournaments might not get the kind of draw boasted by the big football game that cannot be named or even Wimbledon, they definitely bring home the bacon for advertisers of elite products like high-end wealth management, insurance, luxury automobiles and the like.
What’s more, considering the other programming that could go into those time slots on Sunday afternoon/evening, it’s not likely that the networks or advertisers could do a whole lot better.
And you know? I don’t remember seeing a single Lucky Charms or Vagisil ad during the entire tournament. I call that targeted advertising. And that’s what counts.