There’s a little bit of something for everyone out there. Don’t like the taste of Coke? Try Pepsi. Don’t like Pepsi? Try Dr. Pepper. Maybe you’re one of those people who doesn’t need a brand, just the functional flavor, refreshment and kick delivered by a caffeinated soda. So you prefer Big K Cola. Or maybe you define your identity by being the quintessential anti-brand person. So you drink Sam’s Club Cola.