People often ask our company to give away our services. The blunt reply would be the rhetorical, “Why? You wouldn’t give away your services, would you?” These are the kinds of clients who would rather dicker with us about a few hundred dollars than make certain that they have the best logo that is most representative of their business for the Wichita market.
As you can see from the photos above, a free logo generator will give you a bunch of options, but most of them will be completely irrelevant. After all, what do a cupcake, Da Vinci’s Vitruvian Man and a sailboat have to do with Valé, which is a marketing firm? Truth be told, a good branding company like ours can make the story of your brand fit with the logo, but there’s no sense making it hard on people.
A step up from the do-it-yourself (DIY) logo is to submit your case to a $500 service. The problem with this, again, is that your information goes into a hopper for service providers with very little engagement or ownership. What usually comes back are very trite, simplistic and literal graphic translations of your brand. When you work with a firm like ours, it just doesn’t work that way. You get one-on-one attention that you need from start to finish, rather than spending $500 to avoid spending $750, when you’ll probably want to spend that $750 in two or three years, anyway.
Remember, there are no cheap ways out. Do it right.