Tag Archives: SEO

Marketing in Wichita is inexpensive and easy when you use social media and SEO

Posted on by
13

Google, Facebook and your potential customers are virtually crying out for you to stop wasting money on print, radio, TV and direct mail campaigns. And it’s not just because they want your money. Fact is, it’s a win-win for everyone involved.

1.) With keyword-rich content on your website, it is easier for customer to find you. This gives them what they want and puts more money in your pocket.
2.) By using Google AdWords, you increase your online effectiveness, helping you move up in search ranking. And you do this at a fraction of the cost of radio, TV, print and direct mail.
3.) Everything you do is completely measurable, meaning you set specific goals, track every click from your Facebook ads, AdWords and links and make adjustments to content in order to optimize traffic and sales.
4.) Throw in a low-cost, high-involvement email campaign, and you have a complete strategy that is low-cost and high-impact.

Your customers are way ahead of you. Nearly all their purchase decisions involve information search done on the Internet. Mobile devices like the one I’m using to type this blog are selling at a rate of three for every PC that goes out.

Fortunately for you, your competitors are fumbling around in the dark when it comes to SEO and social media. Just don’t be misled by printers, radio people, newspaper reps and fly-by-night charlatans claiming to be experts.

Ask the right questions, like:

Can you show me the sites you’ve boosted to top?

Can you show me engagement data, insights, analytics and sales results for your AdWords and Facebook work?

Remember, it’s the right thing to do, for all sorts of reasons: SEO and social media.

Effective SEO is the best way to market your Wichita small business

Posted on by
23

If you want to know the best way to market your Wichita small business then look no further than your monitor, because the solution to your small business marketing dilemma is right in front of you.

It’s called SEO or search engine optimization, and all it takes to unleash it’s power to drive sales results for your Wichita business is a phone call or email to Valé. But rather than a sales pitch, let’s take a look at the framework we use to get consistent improvement for our Wichita marketing clients.

We start with a cost-effective and brand-appropriate website and load it with always fresh, keyword-rich content. Why is this important? Well, keyword content on your web pages is now the only criterion Google uses to decide where your listing will appear. And if you’re not on the first page then you’re irrelevant, because most nobody looks beyond the first page.

Second, we engage your customers and prospects with email newsletters and Facebook posts. This creates more links and traffic to the website, along with more content. And as visits to the site increase, your site’s standing with Google improves.

Finally, we set objectives, monitor analytics and measure the success of everything we do. The beauty of web and SEO is that it is efficient and inexpensive AND almost completely trackable. SEO is a winner all the way around. Give it a try.