Google, Facebook and your potential customers are virtually crying out for you to stop wasting money on print, radio, TV and direct mail campaigns. And it’s not just because they want your money. Fact is, it’s a win-win for everyone involved.
1.) With keyword-rich content on your website, it is easier for customer to find you. This gives them what they want and puts more money in your pocket.
2.) By using Google AdWords, you increase your online effectiveness, helping you move up in search ranking. And you do this at a fraction of the cost of radio, TV, print and direct mail.
3.) Everything you do is completely measurable, meaning you set specific goals, track every click from your Facebook ads, AdWords and links and make adjustments to content in order to optimize traffic and sales.
4.) Throw in a low-cost, high-involvement email campaign, and you have a complete strategy that is low-cost and high-impact.
Your customers are way ahead of you. Nearly all their purchase decisions involve information search done on the Internet. Mobile devices like the one I’m using to type this blog are selling at a rate of three for every PC that goes out.
Fortunately for you, your competitors are fumbling around in the dark when it comes to SEO and social media. Just don’t be misled by printers, radio people, newspaper reps and fly-by-night charlatans claiming to be experts.
Ask the right questions, like:
Can you show me the sites you’ve boosted to top?
Can you show me engagement data, insights, analytics and sales results for your AdWords and Facebook work?
Remember, it’s the right thing to do, for all sorts of reasons: SEO and social media.