Look, we know we don’t always have all the answers. In fact, it’s our ability to admit what we don’t know that makes us better able to serve our small business clients. So, when we give you a point of view, a perspective, a hint, a guideline, an opinion or an informed recommendation, our motives are pure.
You might say we’re a bit like the fashion experts on “What Not To Wear,” who take style-challenged individuals and help them make better decisions on, well, what to wear.
One big difference is that many times, we small business marketing experts don’t offer our clients a radical makeover and a complete change of clothes.
But what we have in common with TV’s Stacy London and Clinton Kelly is that we try to take what’s on the inside of the person–in this case, the company, the owners and the brand–and create an outward representation that makes them feel comfortable while conveying that TRUE personality accurately to onlookers.
In other words, we don’t throw the baby out with the bathwater, so to speak. We try to take what’s best about your company and leverage it with a look and feel, and communication channels that best suit your business.
Unfortunately, not everyone listens to us–at least not the first time–and, like on “What Not To Wear,” we have to do our convincing in a little stronger manner. We’re not necessarily saying you shouldn’t stick with the brand-equivalent of the sequined tube top and Spandex® miniskirt, but you might want to look at some alternatives. After all, we’re only looking out for your best interests.
The other good news is that we can help you find solutions that fit you to a tee but don’t bust your budget.
And remember, it’s what’s on the inside that counts. Let your small business marketing experts help you bring that to the forefront. Because it’s not just about the pretty pictures and the clothes don’t make the person or the business. But we’ll make sure what’s on the outside represents you accurately and in a way that’s attractive to customers.