This is the most important impression of small business value to me:
1. Providing for others’ needs
2. Mutually-beneficial relationships
So, it’s natural for me to think of what Wichita small business does as a sacrifice. And to think about what Valé does for our clients as service. But most poignantly to recall the sacrifice and service of Jesus on the cross as the penultimate example for how we all do business in a Wichita rent by recession and political strife.
Wichita small business will emerge better off from our current economic situation if we help each other and stick together. Here’s what that means to me in practical terms.
1. I must go the extra mile to deliver results for every dollar you spend with me.
2. You will be better off if you accept the recommendations of Valé for your small business.
3. Our rewards will be great if we work together to help what Jesus calls ‘the least of these.’
More and more of our small business peers are falling into that ‘least’ category. And for those already there, the squeeze is getting tighter and desperation is setting in.
There is joy in giving. So whether you are giving advice or assistance, selling a valuable product or service, making a donation, or helping someone who needs a hand, remember the words of Jesus on the cross: ‘I thirst.’
Many thirst for all kinds of ‘refreshment.’ As we go out in the world and do our business, let us make it our business to care for others.