Tag Archives: wichita marketing tips

Don’t worry, Wichita small business marketers, you’ll find your own bacon connection someday

Posted on by
20

Today, I found my bacon connection. Today, the worlds of business, personal life and bacon collided in a delicious, greasy, explosion of network connectivity that rivals the best of multi-level marketing down-chains. Today, I received a Facebook friend request from someone connected to me in all three areas. When I looked at the person’s public profile, I realized we have 18 mutual friends, but we did not go to school together. We don’t even live in the same town. We don’t work in the same industry. We’re not related. But we both love bacon.

Wichita marketing tastes better with bacon.

As someone who advises dozens of Wichita businesses on marketing plans, digital marketing strategy, and creates digital content for Wichita Facebook pages, I was both bemused and amazed at the depth and breadth of the electronic network at our marketing disposal. After all, this person has never emerged as a Facebook suggestion before, despite being a friend of 18 of my 1,398 friends (as of 530 CDT Aug 16). It was our bacon connection that brought us together. And now, I’m thinking to myself, “What else can I find out about this person that will benefit us both?”

Well, it turns out this person is actually from the town where I went to high school, but I never knew her because she is five years my junior and I didn’t move to the town until my sophomore year. But because we both like bacon, and because I created a bacon page with a growing Facebook fan base, we got connected. I’m looking forward to learning more about what she does in her job and where further connections might lead.

With previous Facebook-kindled re-connections, I’ve actually been able to gain project-based business.

I think there are really three big takeaways from today’s experience:

1. Our network is more vast and complex than we can imagine.

2. Facebook brings us a quantum leap closer to comprehending and utilizing our network.

3. As a Wichita marketer, I owe it to myself to be everywhere in that network I can efficiently touch. Even if it means creating a new Facebook page about green beans.

In Wichita Marketing is Fundamental to Small Business Success

Posted on by
9

OK. I’m going to write for five minutes. Then I’m going to stop. That should be plenty of time for me to show you how fundamental marketing is to your Wichita small business. Click here for more information.

1.) Every single person in your operation touches the product or service in some way. Therefore, they are all responsible for marketing.
2.) Wichita marketing is not just promotion. It is product, distribution and product, first.
3.) Observe how quickly companies like Wrigley’s adapted their basic product packaging after products like Five and Stride hit the market. Product. Price. Packaging.
4.) If people can’t find you or have a good understanding of your product, you’ll never be any better than you are right now.
5.) It’s one of the few things about your Wichita small business you can actually contro